The application of social science research methods to solve public relations planning, implementation, and evaluation problems. Students design and carry out actual research projects and produce final client reports.

Builds on news/media writing and fundamental writing skills to develop advanced public relations writing for digital and traditional outlets; media relations writing; crisis communications; news conferences; and writing in a diverse, multicultural world.

Introduction to basic fundamentals of good writing, news writing, news values and basic reporting; writing public relations forms with the creation of a Webinar; AP Style, achieving consistently high-quality news and public relations writing.